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IMEX Frankfurt, two months ago...
TGM MICE Business
IMEX Frankfurt/Germany the top trade fair for MICE (Meeting – Incentive – Conventions and Event) Business in Europe was held on 21 to 23 May 2019.
Reason enough for TRAVEL GOURMET Magazine – the online Magazine for Tourism, Business & Lifestyle to ask selected companies for their observations and statements about this trade fair.
Global tendencies are confirming, that trade fairs are getting booked and visited more and more for developing contacts and creating visibility on the marked, than doing real business. Less and less contracts or orders are placed personally on events like IMEX. To get in touch with destinations and service providers and their possible prospects for generating leads, is the main task for many exhibitioners and business-visitors on trade fairs. The real business is done on well-established electronic main roads of communication and booking.
The huge task for many participants of both sides on the booth of the trade fair is, without doubt, the Follow-Up in business, the main job is successfully done, when contacts are converted in allies – as prospect for future business – as well as an associate in communication in all possible ways.
Very often this target is unreachable, by human mistakes in decisions and missing the right point of view on the consequences. Result of these wrong handling is not just loosing business opportunities; it’s a waste of time and resources of all possible kind. 2019 IMEX was different, smaller booths of many destinations and exhibitors, fewer visitors and less movement on the main business day, Wednesday, as well.
Thinking over these observations might be reason enough for evaluating the trade fair strategy of all sides, the side of the exhibitioner’s as well as the side of the business-visitor or even the buyers. Also, the IMEX Group, as organiser and platform-seller, might think over new services, tailor made for the need of the MICE business in the 21st century.
Observing and learning form trends in the market, facing the tendencies and needs of decision making processes in MICE and tourism industry, digitalisation and changing the way of requesting information or proposals for meeting or convention organisers, might be for some a tricky task of our times. By avoiding communication errors and loosing opportunities for getting acquainted to new and possibly more powerful segment in the market..
All these facts are challenging the industry as well as trade fair organisers all over the world. For 2020 can be expected more moving into the direction of Networking, especially by loosing trust in social media by many real decision makers - inside and outside - of the global MICE Industry. TRAVEL GOURMET Magazine is committed to MICE Business since the first edition in 2015, for this reason TGM asked some premium testimonials from the industry about their impressions on IMEX 2019, two month after the closing of the MICE Trade Fair of the Year in Europe.
Red. TGM MICE Business
Selected premium testimonials about IMEX Frankfurt 2019 from Exhibitioners, Event-Planers and Tourism Consulting Companies.
PCEB - PENANG CONVENTION & EXHIBITION BUREAU
IMEX 2019 was a wonderful experience where we announced Penang's win in hosting the inaugural ICCA Asia Pacific Conference.
We had the honour of our Penang State Executive Councillor for Tourism Development, Arts, Culture & Heritage, The Honourable Yeoh Soon Hin attending his first trade show in further understanding the business events industry and its vast contribution and benefit to Penang as a destination. Business Events Penang was well-received by the European market and we look forward to IMEX America!
Global Tourism Consulting
For NUÑO Marketing is the direct contact to National Convention Bureaus essential for maintaining global connections to MICE Industry.
During more than a decade IMEX is the top spot for personal networking and business contacts for our Consulting Company. NUÑO Marketing is attending since 1989 MICE projects in more the 70 Countries, on all 5 Continents, in 6 Languages.
We are glad to be present in growing future markets like Africa.
Business and Event Support
Participating on IMEX is for Event Supporters the best opportunity for getting around the world on one single place.
Networking is the most important part of the business, developing contacts, learning about new options in destinations and getting inspiration for creative solutions in benefit of the client.
Not technical facts are counting - the human contact and opportunity for brain storming and personal updating is the main reason for us to be present on IMEX. The offer of Trade Faires in Europe and more on the global market is to big to visit all of them, IMEX is the European shopping window to the global MICE industry.
Hong Kong International Airport (HKIA) and AsiaWorld-Expo's (AWE) participation in the IMEX provided a valuable opportunity for us to touch base with some 1,200 potential clients and develop business.
At IMEX, we highlighted how HKIA's unrivalled connectivity to the world and AWE as a premium EXPOtainment venue on the airport island, would bring synergy to the development of AWE as the perfect MICE venue. We were also delighted to present HKIA's vision to transform into an Airport City, which integrates the airport with the many facilities and infrastructure surrounding it, further strengthening HKIA's status as an international aviation hub.
The way to travel has been very often modified during the last centuries. TGM has taken the commitment with stylish and creative travellers - which is not only a question of budget.
Places or locations which offers a deep feeling and inspiration what life might be. Sharing this experiences is TGM's task in this section of the Magazine. Be welcome and enjoy.
Less is more - the moment, the company and the opportunity to share these impressions is quite a unique human privilege. TGM does it in two ways, sharing and offering this platform for doing it.
GLOBAL INDUSTRY WITH CREATIVITY
Dedicated to the unique and creative business of event organisation. Discovering new creativity and realising new ideas is part of the daily business of professionals in this amazing service. As well as integrating trends and multicultural touches for the creating the perfect event. - Enjoy the permanently growing content of this new section and we are looking forward to get your feedback and sharing on social media.
Design and creativity are not generally close friends of planning and organisation. Professional Event Organisers has to have two souls in their body and two spirits in their mind, absolute necessary to produce the perfect experiences for their clients.
INTEGRATED CONCEPTS IN HOSPITALITY
Guest Writer: René Mayer / Fairmont Hotel Jakarta
Indonesia is famous for its traditional cloth called “Batik”. It is a technique of wax-resist dyeing applied to whole cloth.
It has diverse patterns, which are symbolic and influenced by a variety of cultures – this especially applies for Javanese batik which has a long history of acculturation and is probably the most developed batik in terms of pattern, technique, and the quality of workmanship.
In October 2009, UNESCO designated Indonesian batik as a Masterpiece of Oral and Intangible Heritage of Humanity. The day, October 2, 2009 has been stated by Indonesian government as National Batik Day.
The late Iwan Tirta was a designer who dedicated his life to introducing batik to the world. He was a world-famous maestro well known for his legendary batik collections, exquisite fabric designs, and extravagant fashion shows. Every single batik cloth of Iwan Tirta Private Collection is arduously hand-made by experienced artisans who, in keeping with the high-standard tradition.
To pay tribute to such craftsmanship, Fairmont Jakarta collaborated with Iwan Tirta Private Collection (ITPC) in offering “Batik Afternoon Tea” to its guests at Peacock Lounge. It was an afternoon tea promotion that is inspired by the artisanal patterns of ITPC’s latest collection.
As an effort to create a sustainable awareness on batik, especially to the younger generations, companies in Indonesia encourage its employees to wear Batik to work every Friday. Many expatriates working in Indonesia like Rene also wears batik to work on Fridays, as part of their respect to Indonesian culture.
Text / René Mayer
For Hosts of events is perfection in coordination and organisation the beginning of each successful "fiesta". International experience is the source code for this way.
The "wows" of the Guests are the plus for the Host - Creativity and Style is essential for winning this extraordinary recognition of the invited.
For generating spectacular effects and the singular and unique atmosphere in your event - the experience meets the creativity.
René Mayer | Director of Sales & Marketing, Fairmont Jakarta / Indonesia
What is your background in the hospitality industry?
During several managing positions in Europe, where I worked at reputable brands such as Intercontinental Hotel Groups, Kempinski and Starwood and Director of Global Sales for Vienna International Hotels & Resorts before I moved to Asia and became the Director of Sales & Marketing for the Sofitel in Hanoi in 2011. In early 2017 I joined Fairmont Jakarta. As much as I love Bali, but I always knew my true passion lies in big cities like Jakarta.
Tell us more about your current position at Fairmont Jakarta?
Since my latest appointment as the Director of Sales & Marketing at Fairmont Jakarta, one of my main objectives is to make Fairmont Jakarta be seen as the pioneer and market leader in Jakarta, as well as to gain brand awareness of the hotel. I’m glad that the hard work pays off as we were granted with several awards this year alone in 2018.
Two award platforms that have already been announced are the 2018 International Hotel Awards and 2018 World Travel Awards. We were granted with several titles in each platform such as ‘Best Luxury Hotel in Indonesia’, ‘Best Hotel Marketing in Indonesia’, and ‘Best Hotel Marketing in Asia Pacific’ at the 2018 International Hotel Awards. The latest additions are the titles of’ Indonesia’s Leading Hotel’, ‘Indonesia’s Leading Hotel Residences’ for our Sky Suites’ and ‘Indonesia’s Leading Suites’ for our Presidential Suites at 2018 World Travel Awards.
What was your strategy to earn those awards?
Creating brand awareness, especially if you want to put yourself out there for media exposure, you need content. Great content can be gained through organizing key unique events that only belong to Fairmont Jakarta.
We created what’s then to be the signature event of Fairmont Jakarta – a destination inspired events called “When Jakarta Meets”. The first series we had was in 2017 when we held When Jakarta Meets London, where we flew in key guest chiefs and mixologist directly from London to organize a series of different event every night within a week. Each event has its own characteristic and appeals to different types of customers, so there is something to everyone. We also worked with the right luxury partners that we want to be associated with. Each partner supports and helps promote the event, as well as brought their additional database and integrates their influencers to our event.
You put a lot of interests in digital marketing. What could you say on this subject? What does it fascinate you?
Digital marketing itself is an interesting subject. Digital globalisation is the new and more complex reality of our digitally connected economy and has created an entire new generation. The world is more connected than ever before since digital platforms have changed our entire life. Digital marketing has changed the way we do things; our personal life, our business life, our marketing initiatives and so much more. It also blurs the boundaries between personal and business life.
Our personal lives have been a public consumption through social media. Employers evaluate their candidates also based on what they see on the candidate’s personal social media. And the other way around, wherever you work, you represent your brand/company. Whatever you show on your personal social media reflects who you are as a representative of your company, too.
That means our private life influences our business life?
Yes, that’s correct. Digital marketing has a profound impact on the concept of a personal branding. You might not think of yourself as a brand but the truth is, you are. We are all brands in today’s world, and that means that you need to be knowledgeable of the importance of your personal brand to have a more promising career.
What do you think about upcoming trends in hospitality industry?
Treating our customers is all about personalisation, especially in five-star hotels that what you offer is not only the great product, but also the experience and great service. Personalisation is important in all service-focused industries. It involves fulfilling your guests’ preferences, customising unique experience in every destination, and overall making every moment special. I truly believe not long for now we will take personalisation to the next level.
Imagine sometime in the future, you enter your hotel room that feels like it is built just for you – the correct level of brightness of the lighting, the right temperature of the air conditioning, the style of music and its volume playing in the background, the temperature of rain shower just the way you like it, the firmness of the bed, the scent of the room, etc – only by tapping your key. It is guest preference done in another level, and everything is done automatically using the technology.
We appreciate your time and Interview, We are looking forward to see more in TRAVEL GOURMET Magazine about Fairmont Jakarta soon. Text/Red.
More about Fairmont Jakarta: Jakarta Calling in Travel Gourmet Magazine
HOW TO FILL WHITE ELEPHANTS IN MICE-BUSINESS?
To gain the next international Convention for a destination might be a pain in the head for many CVB Responsible's. But defiantly MICE (Meeting, Incentive, Convention and Event) Section in the Global Tourism Industry provides the most valuable chain of impact and substance in this global and important industry itself.
WHITE ELEPHANTS aren't a phenomenon of our times only. The Meeting- and Convention industry is since over a decade suffering, the results of irrational local political decisions, how to fill all these more or less magnificent convention centres in many countries all over the world.
The pressure to the local and national Convention and Visitor Bureaus are high to gain international convention in their rotation form country to country. As conclusion the question "How to gain a convention" for a destination is more than ever up to date. Business tourism continues generating a major cross-cutting impact on the economies of the tourist destinations that dedicate themselves professionally to specialization and training of human capital and making important investments for the complete and precise modern infrastructure needed for this segment of the population.
Notably, conventions in their extraordinary development in a community or destination provide multiple benefits in the exchange of knowledge, learning and asymmetrical relations in the transfer of knowledge, contributing a wealth of content held in cutting edge information, without needing to go anywhere, to local communities where they are held. The visibility and positioning of tourist destinations that have put themselves in a position for hosting Business Tourism meetings is increasingly accentuated with strategic plans and business models that the Convention offices or Convention Bureaus create in a strategically professional, articulated manner that are quantitatively and qualitatively measurable and assertive.
The competitiveness of these destinations and the generation of new business models should focus on the impact of sustainability, models for high social responsibility and the inclusion of diverse and disabled populations. The architectural design of visibility strategies strengthens the successful and measurable development of events in a destination while allowing a tangible commercial exchange in groups between cities and countries with a potential that guarantees the responsibility and success of Business Tourism. The request to hold more conventions in our destinations requires very specific strategies to bring more events to our cities. / Text: Red. cps
We will mention in the following some concrete actions that will be very useful in generating more conventions in a destination:
1.Design a value proposition focused specifically on conventions that we can use to present the candidacy of our destination, that includes the advantages of making it our city and the impact on our community. 2.Structure a full and comprehensive application including the benefits of the targeted destination in terms of the cultural differentials, traditions and cuisine of the city that make it uniquely attractive, unique and motivating. 3.Make a professional presentation with the most cutting edge technology that is able to sell our destination, and motivate and seduce the audience, including interpreting the destination to our customers through the lens of Multicultural Management. 4.Integrate Hospitality Management into the value chain. 5.Involve inclusion programs and activities with the integration of people with disabilities and actions in order to convert the event into a totally green convention with a low carbon footprint. 6.Present motivations and experiences so that people can live the experience of the city, from the perspective of lush, exquisite, and unique personal and family travel, and also be thoroughly convinced that we are the best proposal, understanding our strengths and transmitting the passionate sensibility of living the experience at our destination! / Text: Red. cps
BUSINESS CULTURE VS THE YELLOW THUMB
Business culture is expressed in meeting quality - not quantity - and personal conversation, even the meeting agenda is not responsible for happiness.
BUSINESS & CULTURE, the terms which are established in the general terms and conditions of business of each company, are not the subject of this article. We are talking today about Business-Culture, no difference, you might think?
Quite a big difference, while the printed terms gives clear indications and security, the Business-Culture is the daily style of expression, communication and habits, which business people are producing interior of a company, with employees, shareholders etc and as well so much to the exterior like clients, contacts, suppliers and last but not least in the Human Resources communication. Global example in companies like "UBER" or "TESLA" or in governments in many capitals on our planet proves it daily.
Since quite a time, specially since the communication style and quality on global level has been deeply devaluated. First time in history so called "Leaders" of almost all political directions and nationalities, are communicating by social media channels - not with much of thinking, but fast - and in deed - without diplomacy and very often without respect too. Since words and expressions like to make "Deals" or not crossing "Red lines" is used in highly inflationary frequency - copied from one to others - it makes clear the global level of intellectual poverty.
Long time ago, lets say - since five or six years ago - in social media terms - ages - if people got messages for congratulations or blessings, they were capable to SAY or WRITE words, like: Thanks for thinking on my birthday, or maybe: We appreciate your kindness to congratulate us to our anniversary etc, today the perfect expression of educational (which might include intellectual) poverty is: The yellow thumb. It's the deeply unstylish and uneducated way to say - I am so busy and important but I accept your commend or congratulations in my generosity - and send like all Dumbs do, the yellow thumb. / Text: Red. bert
BUSINESS TIPS FOR TRADE FAIR'S ROI
In a few weeks the IMEX Trade Fair in Frankfurt in Germany opens again the doors to the global MICE Tourism world. Destinations are offering their services and facilities under a permanent growing competition. Personal professionalism counts more than ever in the hunt for events and conventions.
HOW MUCH it takes to get productive appointments on a trade fair is very well known.
HOW MUCH resources in terms of staff, logistic and money is necessary, to be present with a Stand on a global trade fair is no secret. During IMEX there are so many opportunities to increase the business contacts and open new doors cross over all business segments. To be prepared to each appointment is the minimum standard of professional trade fair work. Not to attend a confirmed appointment is like shouting the door into an others face - and highly unprofessional. Destinations have to be selective in their preparation of the attending staff on each trade fair, for guaranteeing the highest possible positive result of the investment.
How to start? As a matter of fact, business acquisition is getting more and more delicate, by many reasons. In some countries are restrictions of the so called "fresh acquisition" or by mailing or calling campaigns.
Networking counts, using platforms is the today the main option for getting in contact with new decision-makers and grow the personal network of each professional.
Respectfully attitude and communication is essential, certainly to over run the network partner with advertising isn't the right way. Appointments, which are confirmed, online or personal is the positive result of networking contacts. Once coordinated it's a act of professionalism to realize it - absolutely punctual of course. Follow up, in generally both sides should be able to realize during the next 72 hours a followup for pronounce their appreciation and/or going further with the coordinated details. Handling meeting results from online calls and even more from personal meetings on the professional and respectful way is the basic for success in business development. / Text: Red. bert