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BUSINESS STRATEGY 2020

Business Strategy Services LOEVENS B2B
Photo: TGM MICE / IMEX 2019

MARCH 1st 2020, a day we might remember for a long time:

 

ITB Berlin, the biggest Trade Fair worldwide, is definitive cancelled, over 10,000 companies from 180 countries are affected. Corona-Virus effects: Switzerland prohibited all big scale events nationwide. France declares all events over 5000 participants as prohibited. Air-Transport-Index is falling to the lowest level since years. Italian Tourism is deeply injured. Additional: Refugee Crisis in Syria and Turkey's border to EU.

Brexit: Starting trade relations negotiations between the United Kingdom and the European Union under unfair pressure from government in London and so on - definitely a lot of challenges for businesses all over the world.

 

Tourism business in all its levels and professions is under tremendous pressure from this challenging global circumstances. What's the best strategy for your brand or business?

 

Many companies are cutting costs, payroll as well as regular spending. Advertising should be seen under a new light, of course there is no real sense to promote a destination without honesty and authenticity, just to sell and get unhappy customers - even if they are booking.

 

Later on Travel Gourmet Magazine, we will see more articles at these topics. But the main issue is definitely to use this challenging situation in our days for benefiting your business in the future.

Stay tuned on TGM Business and follow Travel Gourmet Magazine especially on LinkedIn for not missing updates.

 


DUBAI: POSITIVE TOURISM DEVELOPMENT

Dubai surpasses global tourism growth to deliver an all-time high 16.73 million overnight visitors in 2019

·     India, KSA and the UK retain top three positions as city’s largest tourist contributors  

·     China, Oman and Philippines drive high impact with double-digit growth, solidifying their top 10 status

·     Nigeria continues to fuel Africa’s volumes with 33 per cent growth, the highest single market increase in 2019

 

Dubai’s tourism industry closed a successful decade at the end of 2019, welcoming an all-time high 16.73 million international overnight visitors, an impressive 5.1 per cent increase in tourism volumes, definitively surpassing the global tourism growth forecast by the United Nations World Tourism Organisation (UNWTO) by over one per cent. 

Travel Gourmet Magazine: Business 2020: Dubai
Photo by David Rodrigo on Unsplash

With momentum firmly tracking against Dubai’s Tourism Vision 2022-25, latest data released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) reflects the sector’s exponential progress in a compressed time-frame relative to peers, culminating in Dubai being ranked the World’s Fourth Most Visited City for the fifth consecutive year by MasterCard’s Global Destination Cities Index 2019.

 

Rapidly gaining  traction on the ‘travel wish list’ for today’s  global traveller, 2019 not only delivered record tourist arrivals and indicated strong desirability for future visits, but also reinforced tourism’s role as key economic growth driver.

 

Contributing an impressive 11.5 per cent in GDP value, Dubai’s tourism sector was ranked one of ‘Top 10’ strongest economic share generators, according to the World Travel & Tourism Council’s Cities Report 2019. The Report also ranked Dubai the third largest city in capturing direct international tourism spending with a total of US $27.9 billion.

Red. TGM/Business / Text: Gvmt.Dubai Media Office


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CONVENE challenges technology events to set up In Baltic Region

The Baltic Sea Region’s leading meetings and events industry trade show CONVENE is just four months way, and the eighth edition of the Hosted Buyer programme promises to deliver access to a bunch of destinations, world-class venues and top-notch services under one roof.

 

CONVENE CHALLENGES TECHNOLOGY EVENTS TO SET UP IN BALTIC REGION
Photo: Go.Vilnius ©

However, these are a part of a much bigger picture and CONVENE2020 will aim to bring attention to the characteristics that differentiate the Baltic Sea Region from other parts of Europe. Chief among them is the fact that the entire region is highly tech-savvy, which provides a certain direction for the meeting planners. 

 

“Our region’s meetings industry benefits from thriving startup hubs, a collaborative spirit between business and scientific institutions, and associations active in global networks, which is especially important for association events,” says Inga Romanovskienė, Director of Vilnius business development agency Go Vilnius. “For example, Vilnius is experiencing a rapid development of knowledge-based sectors like FinTech, biotech, ICT, medtech, and others. Moreover, Vilnius was recently named by FDI Intelligence no 1 city globally for attracting tech startups.” 

 

Photos: Go.Vilnius ©

“The Baltic's have strong universities and active academic societies, a growing number of startups for enterprises, and everyday modern technologies for both organisers and delegates, which makes it easy to do business in these countries” says Mia Lahtvee of the Tallinn Convention Bureau. 

 

CONVENE’s Hosted Buyer programme is designed to reveal these regional features and includes a number of exclusive benefits, such as as complimentary return flights, transfers, accommodation, and a full package of networking events, as well as an interactive tour of Vilnius and the opportunity to take part in one of several post-event tours to Latvia, Estonia, Finland and Poland.


HOSPITALITY QATAR - 5 years of success

Qatar’s annual global hospitality and HORECA trade show provides a platform to boost local market growth to reach USD 1.4 billion by 2022.  Under the Patronage of H.E. Ali bin Ahmed Al Kuwari, Minister of Commerce and Industry, Hospitality Qatar, the annual global hospitality and HORECA trade.  Hospitality Qatar has been playing a proactive role in supporting Qatar’s leading efforts to diversify the economy with the hospitality and tourism sector as one of the key drivers of growth and development. The country’s hospitality market is expected to grow at a compound annual growth rate of 12.1 per cent from 2019 to 2022 to reach USD 1.4 billion. 

 

Photo gallery: Hospitality qatar 2019

Photo Gallery: HOSPITALITY QATAR Press-Media Service

The event has been growing Year-on-Year and has expanded to more than 100 per cent in terms of space this year to meet growing demand from local and global industry participants. It will provide a total of three halls to accommodate 220 exhibitors from 33 participating countries and seven international pavilions. The event will also introduce new features including certified trainings and dedicated exhibition zones. 

 

MR. AHMED AL OBAIDLI, from QNTC, commented, “QNTC is committed to supporting business events such as exhibitions and conferences as key contributors to business tourism. And, we are pleased to support Hospitality Qatar once again, especially as we are working together this year to enrich the content of the conference and training sessions that are taking place on the side lines of the exhibition. As part of our commitment to empowering members of the sector to enhance the visitor experience, we are hosting experts in customer experience and event management, and hope that visitors to Hospitality Qatar benefit from the training they will offer, whether they work in hospitality, destination management or events.” 

 

The event will provide a platform for a variety of events through the organisation of a conference and training sessions accredited to the highest international standards, which will provide a fresh look at the major developments in the sectors of hospitality, hotels, restaurants and cafes. It enables exhibitors and visitors to explore opportunities for strong strategic partnerships and direct interaction with partners. 

 

The new free-of-charge Certified Training Program for hospitality professionals provided by leading international experts, will be held for the first time during the first and third day of the event. The topics include customer service, time management, and food safety and hygiene to promote best practices for industry practitioners that will be part of the upcoming FIFA World Cup 2022. It will feature international guest speakers in the field of customer service and fan management including Javier Martinez and Hamish Taylor.

 

THE NEW Destination Pavilion

Hospitality Qatar will also launch the new dedicated exhibition zone this year “Destination Pavilion,”sponsored by Qatar Airways. The zone will showcase a wide array of significant projects and will highlight the various developments in terms of tourist destinations and services.

 

The pavilion will also host several countries and leading tourist destinations, including Canada, Argentina, Mexico, Japan, Austria and Bulgaria amongst others.

Commenting on Qatar Airways' participation for the first time as one of the sponsors of Hospitality Qatar:

Mrs Salam Al Shawa, Senior Vice President of Marketing & Corporate Communications, Qatar Airways said:

“Qatar Airways’ participation for the first time as a key sponsor of the exhibition is in line with the continuing growth of our network of key destinations. The national carrier of the State of Qatar sponsors an exclusive pavilion for tourism destinations to showcase the many destination points where the airline flies. This dedicated exhibition zone also hosts several tourism authorities from the various embassies situated in Qatar with whom Qatar Airways has been enjoying a long-standing partnership.” 

 

Various competitions during the show are set to highly engage the crowds under “Salon Culinaire” organised in partnership with Qatar Culinary Professionals (QCP), which features the innovative works of top local and international chefs; the Live Cooking Competitions which present the prowess and skills of chefs to prepare mouth-watering signature dishes; and the Qatar Barista Championship, sponsored by Corona, where professional baristas come up with their creative versions of classic and elaborate coffee beverages. 


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THERE IS NO BUSINESS LIKE MICE BUSINESS

MICE - Meeting, Incentive, Conventions and Events, Business is one of the most sustainable business-chains in global Tourism industry. Looking to broaden your horizons and bring your events to exciting new destinations? Do you value accessibility, safety and sustainability, in addition to modern venues operated by professionals who are easy to work with? If so, you are invited to become a Hosted Buyer at CONVENE 2020 and discover what the Baltic Sea Region has to offer.

Taking place on 12-13 February 2020, CONVENE is the Baltic Sea Region’s premiere boutique trade show for the meeting, event and incentive industry, and serves as an exciting platform for invaluable networking and learning opportunities. Dedicated to industry professionals who plan, influence and manage meetings, incentives and conferences, CONVENE’s Hosted Buyer programme offers numerous exclusive benefits.

See all details directly in the Convene 2020 Website and register yourself online by using the Group Code: LOEVENS.
Photo: © Go.Vilnius

See all details directly in the Convene 2020 Website and register yourself online by using the Group Code: LOEVENS. We have also prepared a Factsheet with all basic information for potential Hosted Buyers to give an overview with all basic facts. We are looking forward to salute you in Vilnius!


SEE MORE ABOUT...

TRAVEL

Travel Gourmet Magazine, Trails of journeys
Photo: JimdoGmbH

The way to travel has been very often modified during the last centuries. TGM has taken the commitment with stylish and creative travellers - which is not only a question of budget.

DESTINATIONS

Travel Gourmet Magazine, Places of Journeys
Photo: JimdoGmbH

Places or locations which offers a deep feeling and inspiration what life might be. Sharing this experiences is TGM's task in this section of the Magazine. Be welcome and enjoy.

TRENDS

Travel Gourmet Magazine, Platform for Travellers
Photo: JimdoGmbH

Less is more - the moment, the company and the opportunity to share these impressions is quite a unique human privilege. TGM does it in two ways, sharing and offering this platform for doing it.



CONVENE SET TO RETURN TO VILNIUS IN 2020

Following yet another successful event this past February, the 8th edition of the Baltic Sea Region’s leading trade show for the meeting and event industry is returning to Vilnius on 12-13 February 2020, and the CONVENE 2020 Hosted Buyer programme is open for registration as of 5 September. Organised annually by Go Vilnius, the city’s official business and tourism development agency, CONVENE 2020 invites meeting planners to connect face-to-face with selected Exhibitors who can give access to new business opportunities, outside-the-box solutions, and one-of-a-kind experiences and promises to deliver even more added value to participants.

CONVENE 2020 invites meeting planners to connect face-to-face with selected Exhibitors

Photo: Courtesy of Go.Vilnius


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INTEGRATED CONCEPTS IN HOSPITALITY

Indonesia is famous for its traditional cloth called “Batik”. It is a technique of wax-resist dyeing applied to whole cloth. 

Guest Writer: René Mayer / Fairmont Hotel Jakarta

Travel Gourmet Magazine: Event and Creativity are always working hand in hand.
Photo: Courtesy of René Mayer

It has diverse patterns, which are symbolic and influenced by a variety of cultures – this especially applies for Javanese batik which has a long history of acculturation and is probably the most developed batik in terms of pattern, technique, and the quality of workmanship.

In October 2009, UNESCO designated Indonesian batik as a Masterpiece of Oral and Intangible Heritage of Humanity. The day, October 2, 2009 has been stated by Indonesian government as National Batik Day.

Rene Mayer, a German native living in Jakarta, Indonesia as the Director of Sales & Marketing at Fairmont Jakarta, is also a fan of Batik.  His favourite batik brand is IWAN-TIRTA Private Collection.

The late Iwan Tirta was a designer who dedicated his life to introducing batik to the world. He was a world-famous maestro well known for his legendary batik collections, exquisite fabric designs, and extravagant fashion shows. Every single batik cloth of Iwan Tirta Private Collection is arduously hand-made by experienced artisans who, in keeping with the high-standard tradition.

To pay tribute to such craftsmanship, Fairmont Jakarta collaborated with Iwan Tirta Private Collection (ITPC) in offering “Batik Afternoon Tea” to its guests at Peacock Lounge. It was an afternoon tea promotion that is inspired by the artisanal patterns of ITPC’s latest collection. 

As an effort to create a sustainable awareness on batik, especially to the younger generations, companies in Indonesia encourage its employees to wear Batik to work every Friday. Many expatriates working in Indonesia like Rene also wears batik to work on Fridays, as part of their respect to Indonesian culture. Text: René Mayer

 

Travel Gourmet Magazine: Event and Creativity are always working hand in hand.
Photo: Courtesy of René Mayer

TRAVEL: Fairmont Jakarta, TGM Cover story November 2018 BUSINESS: Business-Interview René Mayer, Fairmont Hotel Jakarta.


BUSINESS INTERVIEW

René Mayer | Director of Sales & Marketing, Fairmont Jakarta / Indonesia

Business Interview - The Top Managers online in Travel Gourmet Magazine
Photo: Courtesy of René Mayer

What is your background in the hospitality industry?

During several managing positions in Europe, where I worked at reputable brands such as Intercontinental Hotel Groups, Kempinski and Starwood and Director of Global Sales for Vienna International Hotels & Resorts before I moved to Asia and became the Director of Sales & Marketing for the Sofitel in Hanoi in 2011. In early 2017 I joined Fairmont Jakarta. As much as I love Bali, but I always knew my true passion lies in big cities like Jakarta. 

Business Interview - The Top Managers online in Travel Gourmet Magazine
Photo: Courtesy of Fairmont Hotel Jakarta

Tell us more about your current position at Fairmont Jakarta?

Since my latest appointment as the Director of Sales & Marketing at Fairmont Jakarta, one of my main objectives is to make Fairmont Jakarta be seen as the pioneer and market leader in Jakarta, as well as to gain brand awareness of the hotel. I’m glad that the hard work pays off as we were granted with several awards this year alone in 2018.

Two award platforms that have already been announced are the 2018 International Hotel Awards and 2018 World Travel Awards. We were granted with several titles in each platform such as ‘Best Luxury Hotel in Indonesia’, ‘Best Hotel Marketing in Indonesia’, and ‘Best Hotel Marketing in Asia Pacific’ at the 2018 International Hotel Awards. The latest additions are the titles of’ Indonesia’s Leading Hotel’, ‘Indonesia’s Leading Hotel Residences’ for our Sky Suites’ and ‘Indonesia’s Leading Suites’ for our Presidential Suites at 2018 World Travel Awards.

What was your strategy to earn those awards?

Creating brand awareness, especially if you want to put yourself out there for media exposure, you need content. Great content can be gained through organizing key unique events that only belong to Fairmont Jakarta. 

We created what’s then to be the signature event of Fairmont Jakarta – a destination inspired events called “When Jakarta Meets”. The first series we had was in 2017 when we held When Jakarta Meets London, where we flew in key guest chiefs and mixologist directly from London to organize a series of different event every night within a week. Each event has its own characteristic and appeals to different types of customers, so there is something to everyone. We also worked with the right luxury partners that we want to be associated with. Each partner supports and helps promote the event, as well as brought their additional database and integrates their influencers to our event. 

You put a lot of interests in digital marketing. What could you say on this subject? What does it fascinate you?

Digital marketing itself is an interesting subject. Digital globalisation is the new and more complex reality of our digitally connected economy and has created an entire new generation. The world is more connected than ever before since digital platforms have changed our entire life.  Digital marketing has changed the way we do things; our personal life, our business life, our marketing initiatives and so much more. It also blurs the boundaries between personal and business life.

Our personal lives have been a public consumption through social media. Employers evaluate their candidates also based on what they see on the candidate’s personal social media. And the other way around, wherever you work, you represent your brand/company. Whatever you show on your personal social media reflects who you are as a representative of your company, too. 

 

That means our private life influences our business life?

Yes, that’s correct. Digital marketing has a profound impact on the concept of a personal branding. You might not think of yourself as a brand but the truth is, you are. We are all brands in today’s world, and that means that you need to be knowledgeable of the importance of your personal brand to have a more promising career. 

 

Business Interview - The Top Managers online in Travel Gourmet Magazine
Photo: Courtesy of Fairmont Jakarta

What do you think about upcoming trends in hospitality industry?

Treating our customers is all about personalisation, especially in five-star hotels that what you offer is not only the great product, but also the experience and great service. Personalisation is important in all service-focused industries. It involves fulfilling your guests’ preferences, customising unique experience in every destination, and overall making every moment special. I truly believe not long for now we will take personalisation to the next level.

Imagine sometime in the future, you enter your hotel room that feels like it is built just for you – the correct level of brightness of the lighting, the right temperature of the air conditioning, the style of music and its volume playing in the background, the temperature of rain shower just the way you like it, the firmness of the bed, the scent of the room, etc – only by tapping your key. It is guest preference done in another level, and everything is done automatically using the technology. 

 

We appreciate your time and Interview, We are looking forward to see more in TRAVEL GOURMET Magazine about Fairmont Jakarta soon. Text/Red.

More about Fairmont Jakarta: Jakarta Calling in Travel Gourmet Magazine


BUSINESS CULTURE VS THE YELLOW THUMB'S

Business culture is expressed in meeting quality - not quantity - and personal conversation, even the meeting agenda is not responsible for happiness. 

Travel Gourmet Magazine -Publish your world to others - here and online on three independent editions.
Photo: JimdoGmbH

BUSINESS & CULTURE, the terms which are established in the general terms and conditions of business of each company, are not the subject of this article. We are talking today about Business-Culture, no difference, you might think?

 

Quite a big difference, while the printed terms gives clear indications and security, the Business-Culture is the daily style of expression, communication and habits, which business people are producing interior of a company, with employees, shareholders etc and as well so much to the exterior like clients, contacts, suppliers and last but not least in the Human Resources communication. Global example in companies like "UBER" or "TESLA" or in governments in many capitals on our planet proves it daily.

 

Since quite a time, specially since the communication style and quality on global level has been deeply devaluated. First time in history so called "Leaders" of almost all political directions and nationalities, are communicating by social media channels - not with much of thinking, but fast - and in deed - without diplomacy and very often without respect too. Since words and expressions like to make "Deals" or not crossing "Red lines" is used in highly inflationary frequency - copied from one to others - it makes clear the global level of intellectual poverty.

 

Long time ago, lets say - since five or six years ago - in social media terms - ages - if people got messages for congratulations or blessings, they were capable to SAY or WRITE words, like: Thanks for thinking on my birthday, or maybe: We appreciate your kindness to congratulate us to our anniversary etc, today the perfect expression of educational (which might include intellectual) poverty is: The yellow thumb.  It's the deeply unstylish and uneducated way to say - I am so busy and important but I accept your commend or congratulations in my generosity - and send like all Dumbs do, the yellow thumb. / Text: Red. bert


SUCCESSFUL BUSINESS AFFAIRS

Travel Gourmet Magazine - Business affairs  for global readers
Photo: Art Dept. | Loevens OG ID 50153768

Networking counts: using platforms is the today the main option for getting in contact

Respectfully attitude and communication is essential, certainly to over run the network partner with advertising isn't the right way. Appointments, which are confirmed, online or personal is the positive result of networking contacts. Once coordinated it's a act of professionalism to realize it - absolutely punctual of course. Follow up, in generally both sides should be able to realize during the next 72 hours a followup for pronounce their appreciation and/or going further with the coordinated details. Handling meeting results from online calls and even more from personal meetings on the professional and respectful way is the basic for success in business development. / Text: Red. bert